After months of work, ANCCE has launched an ambitious, international promotional project, in conjunction with ICEX (Spain’s Institute for Foreign Trade). The goal of this venture is to increase interest in Purebred Spanish Horses while improving their image on both German and US markets. The target audience includes breeders, riders and enthusiasts seeking to learn about the qualities, virtues and advantages of this unique breed when comparing it to other breeds.  

The key for this campaign are two new websites with exclusive topics, which have been specifically designed for each individual market:

- www.pre-pferde.de targets the German audience. 

- www.theprehorse.com has been designed for the USA.  

Both sites provide detailed information about PRE Horses, breed history, their exceptional qualities for equitation and a guide for those wanting to explore the world of Spanish horses.  

Additional Promotional Activities
In addition to the aforementioned sites, the campaign includes digital strategies for the media. Videos have been produced to be launched on platforms such as YouTube, Instagram, Facebook, ClipMyHorse.TV, and the US Equestrian Federation (USEF). Likewise, German equestrian influencers have begun to direct their followers towards webs and our official profiles, thus generating greater visibility and interest in Purebred Spanish Horses. 

This project is part of ANCCE’s continued efforts to increase knowledge about and the value of PRE Horses on international markets.