• 02/03/2009

    ANCCE presence at the International Fair, Eurohorse-Göteborg Horse Show

    Eurohorse is the first of the four International Fairs that ANCCE will be attending with a stand to promote the PRE Horse, SICAB and to contact breeder organizations of the area (Sweden, Denmark, and Norway).

    Eurohorse was held from the 19th to 22nd of February in Göteborg, Sweden, coinciding with the Show-Jumping, Dressage and Carriage Driving World Cups, and more than 80,000 people at the Scandinavium Arena during the 4-day event.

    At the 30-square meter ANCCE stand, a major promotional project was undertaken, with the distribution of promotional material such as DVDs about the PRE horse and SICAB, the magazine El Caballo Español, postcards, SICAB 2009 posters, ANCCE calendars and posters of the breeder brands. We also had some interesting interviews with the Swedish equestrian media (Ridsport, Hästfocus, Stallboken and Hästmagazinet) that will all publish articles about the PRE.

    The PRE is quite well-known in the country; it is very well positioned as a general riding and Dressage horse, being the horse that many hope to own. Numbers have risen from a dozen horses a decade ago, to more than 700 at the present time.

    The potential client is almost exclusively female (more than 90% of the visitors to the fair) and there is a very considerable volume of young people who are interested in the PRE. The net number of visitors—in other words, than 95%--have at least one horse/pony, and their hobby is riding.

    The Swedish PRE Association (Svenska Avelsforeningen PRE) turned themselves inside-out during the fair; they collaborated closely in attending the stand, alongside the ANCCE personnel.                                                                                                                                                                                                                                                                                                                                                                                                                                                           
  • Source — ANCCE — 02/03/2009