The President meets with the High Commissioner of Marca España
The matters debated versed on increasing promotion of PRE Horses abroad, intensifying exports, intangible cultural heritage and training within the sector.
At this first meeting as president of ANCCE, with ACME, José Juan Morales was accompanied by Carlos Bohórquez, President of the Promotion Commission. ANCCE and Marca España have been collaborating for more than two years and by virtue of this, the Spanish Horse is seen on the Marca España website and in the promotional video, present in embassies of Spain throughout the world.
Our President his appreciation on behalf of the sector for the collaboration and support received from the Institution, not only in matters concerning the promotion of PRE horses abroad, but also in a variety of matters that we have put to them. Likewise, he offered his help in any matter in which ANCCE could be of use.
Marca España is doing a magnificent job promoting the image of Spain the world over; proof of this lies in surveys carried out among Spanish export firms that report an average growth of 20 points for all indicators regarding brand satisfaction and image.