Our organization launches a new corporate image upon being granted the title of Royal, coinciding with its Golden Jubilee.

At the most recent edition of SICAB, ANCCE, the Royal Purebred Spanish Horse Breeders’ Association, introduced its new corporate image. As of today, and coinciding with its Golden Jubilee, this new logo will be used on all ANCCE communication channels.

Last June, King Felipe VI of Spain granted ANCCE the title of Royal. This honor was issued in a certificate stamped by the Head of the Royal House of Spain, who informed the organization that His Majesty King Felipe VI approved the request presented by ANCCE on the 12th of April, 2021, on the occasion of its 50th anniversary in 2022.

Upon being allotted this credential, the ANCCE Executive Committee confided in the Press and Marketing Commission to adapt the new name to the ANCCE logo. “After a selection process, we decided to work with an international firm specialized in strategic branding—the, Padre Group—with whom we assessed both an evolutionary change that revolutionized our brand. Undoubtedly, it was time for changes and advancement. With elegance and simplicity, we have achieved a logo that within a few hours will be official on all of our communication channels,” confirmed Carlos Bohorquez, president of the Commission.

This new logo, approved by the Executive Committee and the Board of Directors, modernizes ANCCE’s representative elements. It emphasizes a shield that works as an emblem while simulating the outline of a horse. Designed with clean lines and geometric forms, the new logo expresses a modern and solid personality, while based on the Association legacy with future projection. While the shield boasts the representation of the Spanish Crown, tones selected are based on Spain’s flag. The logo includes a new, extended font that for the first time includes the breed abbreviation (PRE) and ANCCE. The fine lines of the emblem provide a solid visual base for a perfectly combined logo.



Throughout 2022, the new logo will be an identifying, “50th Anniversary” element used to commemorate this landmark.